Trailblazer Spotlight
Ravi Vinayak
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Managing Director, New Trail Consulting
- Industry: Other
Business Founded: 2005
Phone: (650) 996-4951
Email: [email protected]
Address:
781 San Carlos Avenue
Mountain View, CA 94043
How long have you been in your industry?25 years
Why did you choose your industry?I got a Ph.D in Science and that's how I joined this industry - Life Sciences and Diagnostics.
Who are your typical clients?Typical clients in this industry are small and medium-sized manufacturers operating within the life sciences, diagnostics, and medical device sectors. These companies are often looking to expand their reach and grow their sales on a global scale. With limited resources compared to larger corporations, they seek efficient, cost-effective solutions to enter new international markets and strengthen t
What do you like best about being in this industry?This industry thrives on innovation, constantly seeking new ways to address existing challenges with fresh, creative solutions. Companies in this space are always exploring new technologies, methodologies, and approaches to improve processes and products. The focus is on continuously retooling and adapting to meet evolving needs, ensuring that every task, product, or service is optimized for bette
What are common problems you see?Many businesses face the challenge of commercializing a product that has not undergone thorough evaluation, which increases the risk of failure in the market. Without proper validation or testing, the product may not meet the necessary standards or consumer needs, leading to costly setbacks. Additionally, some companies may find themselves working with the wrong partner—one who lacks a deep unders
What advice/tips do you have for clients?To effectively address a customer's needs, it's crucial to first thoroughly understand the core issue they are facing. This requires active listening, research, and insight into their specific challenges. Once the problem is clear, the next step is to develop a solution that not only addresses this issue but also aligns with market demand. By ensuring the solution has a proven or emerging demand, businesses can create a product or service that is both relevant and valuable to their target audience.
When is your busy season?There is no season busy for this.
What keeps you up at night?I am constantly focused on my clients and customers, always striving to understand their needs and challenges. My mind is always searching for new, innovative, and simple ideas that can help their businesses grow and thrive in an ever-evolving market. Whether it’s finding creative solutions to exist
How do you market yourself to grow/expand your business?I rely on the recommendations and referrals of my friends, colleagues, and clients to suggest my name. Their trust and support help expand my network and opportunities, enabling my growth.
How involved are you in the community?I'm actively involved in my local community through volunteering and mentoring young professionals in my field. I also participate in community clean-up events and support local small businesses. Being part of these initiatives allows me to give back, build connections, and contribute to the well-being of those around me.
What is your favorite not for profit or charity?Red-Cross
What advice would you give to someone thinking of getting into this business?Being in the business for several years allows you to gain valuable experience and insights, helping you navigate challenges effectively. Expanding your network is equally important, as it opens doors to new opportunities. Building trust and strong relationships with clients, partners, and colleagues is critical for long-term success in this industry.
What do you enjoy doing in your free time?Travel
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