Allied Materials
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About Allied MaterialsAllied Materials encompasses a diverse portfolio of brands and products including our Springbok brand of puzzles and specialty gift items, Allied Flag- manufacturer of Flags and Textiles, most strongly US Flags, Allied Frame - Manufacturing Frames and Flag Cases for the Military and First Responders and Allied Materials- Manufacturing a variety of products for the DOD. My focus at Allied is supporting the direct to consumer sales online of Springbok, Allied Flag and Allied Fram as well as the Ecommerce activities for our wholesale business for these brands.
What differentiates you from the competition?We are a made in America manufacturer - it benefitted us during Covid and it may again be a benefit if in fact we start to see a trade war take place. Our American flags for example - are made 100% here right down to the thread.
What are your top selling services or products that your company offers?Jigsaw Puzzles and American Flags
If you had one message to get across to future customers, what would it be?Made in American products may cost a bit more but it's really important to our future and our children's future to retain the capability of making quality products here in the USA.
What is the biggest marketing challenge that you will face in the upcoming year?Balancing adoption of specific marketing technology and tools with the need to keep profitability steady. Not just what's the ROI but also what could we loose or fall far behind in if we do not adopt some of these tools.
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